The developers at DICE are hoping to attract Massive Multiplayer Online gamers when Battlefield Heroes is finally released later this year. Aleksander Grondal, a lead producer at DICE, stated that he hopes to catch the eye of MMO gamers because of Heroes' similarities in player progression and abilities, and social interaction capabilities that will be available to the community through the game's website. Not to mention Heroes will be free to play, making it far cheaper than most other MMOs currently available. Whether or not dedicated World Of Warcraft will be willing to discontinue their accounts for Battlefield Heroes is something we will have to wait to find out.

"“You trigger [the special abilities], and they have a refresh timer, and it's very MMO-y, in a sense. I think it can appeal to an MMO crowd. They need to get around the mindset that this isn't one persistent world that they're in, but I think they can get into that. It will be interesting to see if we see those types of demographics also playing our game. We built a game where you can be a bit social in the game, if you will, with the emotes – being sort of silly about it, instead of just going and shooting.”"