Dice States Heroes "Already Out"

"You may have seen that there was an announcement that the game was delayed - John Riccitiello mentioned that in the recent earnings call. What's interesting is that we never announced a date, we talked about the game being released in the summer of this year and that's still the case. Actually, we're in the closed beta already, so the game is already out and you can't delay a game that's already been released and already been played by people.

It's an interesting difference between a packaged goods product, like our previous Battlefield games, in that there is no real kind of big splash release date where suddenly it's available - it kind of builds up over time. We're in that closed beta phase at the moment and we're going to be adding, as I mentioned earlier, a significant number of users within the closed beta phase itself. The game will kind of sneak out and before you know it, it will be a fairly big...game even though we're in the closed beta and we're not 'released'."