Bookmark This Website
Welcome Network Guest!
You must be a registered member in order to use this feature. You can get started below.

Battlefield HQ - News

The Business Side Of The Battlefield

Posted On: Thursday 14 August 2008

As development of Battlefield Heroes continues, many have already begun to speculate on what the overall impact of the United States' first major play for free game they will. The latest to join in the discussion is Forbes Magazine, who decided to take an in depth look into the business side for this game, and future of play for free.
"Ben Cousins, executive producer for the "Battlefield" franchise, says the interest in the title has been overwhelming. A cartoony take on what has traditionally been a gritty shooter, "Heroes" focuses solely on the multiplayer matches that have made the franchise so popular. When the studio announced a contest for invites to the game, the site received some 8,000 posts in two days that ultimately crashed the "Heroes" site server. Currently, the "Heroes" site has 170,000 registered users and a quarter million page views a day.

As a free game, "Heroes" will tap into banner advertising and sales of virtual goods, such as helmets, parrots and guns, for its revenue. EA declined to share its financial expectations for the game, but Cousins says that as long as 5% of players are spending money (which in other titles works out to $10 to $15 a month per player), it'll keep the service going. Read The Rest Here... "
No comments yet, be the first to post one below.
Login to post a comment.
How excited are you for the release of Battlefield Heroes?
Looks great, I can't wait!
Hey it is free, why not?
Not my cup of tea, I will probably pass
What is Battlefield Heroes again?

Total Votes: 31
Blog sub bar
We Currently Have 2 Members Online:
Yourcatch22, imSTONIE420,

We have 34 guests online.
Planet Battlefield
BFH Top 100 - Battlefield Heroes Top 100