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New Ben Cousins Interview

Posted On: Friday 2 May 2008

Our friends over at Bit-Tech.net have informed us they recently got the chance to sit down with Battlefield Heroes producer, Ben Cousins. The interview hits on some interesting points, including plans for Heroes to make the jump to the console platform and the different game modes which will be featured in the release. If you got the time, this is certainly worth checking out.

"Bit-Tech: So, Battlefield Heroes is kind of original in itself and is an unusual way to go with the Battlefield franchise especially. Why did you decide to make a free game anyway? It’s a very odd business model.

Ben Cousins: Yeah, well it is an odd model in the western world and we are the first people to do it properly over here, but if you go over to South Korea and visit a Seoul Internet café then you’ll find 50 or 60 very, very popular games that are all free to download, free to play, on PCs which are all funded by microtransactions for a small number of users.

So, it is actually a very popular idea and it’s the only model which really works in Korea and Korea is the world’s biggest gaming market right now. Some of the guys from DICE went over there a few years ago on a business trip and they came back with this idea that they wanted to experiment with and we decided we wanted to do that with the Battlefield franchise. "